FOR IMMEDIATE RELEASE
June 20, 2007

DADDY DAY CAMP SWEEPSTAKES ANNOUNCED

KidsCamps.com to Award $4,500 in Camp Tuition

BOCA RATON, FL, June 20, 2007 – When two hapless fathers decide to take their day care concept to the great outdoors, the result is “Daddy Day Camp,” starring Cuba Gooding Jr. in the hilarious sequel to Sony Pictures’ smash hit, “Daddy Day Care”. KidsCamps.com, the Internet’s most popular summer camp directory, is celebrating the movie’s August 8 release by partnering with Sony Pictures to promote their “I Want To Go To Camp” sweepstakes, which will award $4,500 toward camp tuition.

“We believe that summer camp is a valuable experience for children,” says Nancy LaPook Diamond, founder and president of KidsCamps.com. “Our goal is to use this sweepstakes to help a young person create lifelong memories.”

Entries must be made online via www.KidsCamps.com by August 24, 2007. No purchase is necessary. The grand prize winner will receive $4,500 for camp tuition for the 2008 camp season towards any camp listed on www.KidsCamps.com. Parents can also learn about the sweepstakes via the Daddy Day Camp activity book, which is being distributed in conjunction with the movie’s release.

For more information about the sweepstakes, visit www.SummerCampSweepstakes.com.

For more information about Daddy Day Camp, please visit the film’s official website at www.sony.com/daddydaycamp.

About KidsCamps.com:

When it comes to summer camps and programs, KidsCamps.com, the flagship publication of NicheDirectories, LLC, is the destination website for families worldwide. Launched in 1995, KidsCamps.com is considered to be the Internet’s most comprehensive and most trafficked online resource of camps and summer experiences. KidsCamps.com, with a database of over 20,000 summer camp programs, receives an average of 700,000 visitors per month.   Parent company NicheDirectories, LLC, a full service Internet marketing and web development company, publishes a variety of recruitment and lifestyle directories focusing on the camp industry. For more information about the company, visit www.NicheDirectories.com.

KidsCamps.com is a registered trademark of NicheDirectories, LLC.

About Daddy Day Camp:

The hilarious sequel to the smash hit “Daddy Day Care” finds dads Charlie Hinton and Phil Ryerson (Cuba Gooding Jr., Paul Rae) in another zany adventure as they take over running a summer day camp.  

Armed with no knowledge of the great outdoors, a dilapidated facility, and a motley group of campers, it doesn’t take long before things get out of control.

Up against threats of foreclosure and declining enrollment Charlie is forced to call on his estranged father, Col Buck Hinton (Richard Gant) to help bring the camp together and teach everyone about teamwork, perseverance and the power of forgiveness.