Press Release: MomJunction.com Partners With KidsCamps.com

More Moms Turn to "Mom to Mom" Site for Help in Choosing the Right Summer Camp

April 30th, 2007

BOCA RATON, FL., April 30, 2007 - MomJunction.com, the first full featured way for moms to communicate, coordinate and connect on the web, now gives moms information on summer camps powered by KidsCamps.com, the Internet's most comprehensive and most trafficked online resource of camps and summer experiences.

"We're excited by this partnership, because parents face an overwhelming set of choices when it comes to summer camps," noted Rory Murray of MomJunction.com.

"Moms can now turn to MomJunction.com for information on choosing the right camp, preparing their child for their first summer camp experience, and outfitting their kids for summer camp," said Nancy LaPook Diamond, president and founder of KidsCamps.com.

They can learn more about popular trends in summer camps, including specialty camps for sports, theatre, and other interests, as well as "family camps" where summer fun is not just limited to the kids! Moms can also source a special needs camp for a child who has cancer, diabetes, or other illnesses and conditions. "Choosing the right camp is such an important decision for moms and their children, and they often turn to their peers to share honest and reliable advice," notes Murray. "Combining our mom-to-mom platform with the power of the KidsCamps.com online directory will help countless moms find the right camp and make a satisfying choice for the summer." When it comes to summer camps and programs, KidsCamps.com is the premier destination website for families worldwide. KidsCamps.com, with a database of over 12,000 summer camp programs, receives an average of 600,000 visitors per month.

About MomJunction.com:

MomJunction is the first full featured way for moms to communicate, coordinate and connect on the web. With MomJunction moms can create or join online groups, coordinate schedules, share pictures and information, and even trade things.  MomJunction's proprietary technology RippleTM lets moms selectively distribute and gather tips, information and knowledge through their friends and their extended networks in a safe and simple way.  Moms can become members of MomJunction for free at www.momjunction.com.

About KidsCamps.com:

When it comes to summer camps and programs, KidsCamps.com, the flagship publication of NicheDirectories, LLC, is the destination website for families worldwide. Launched in 1995, KidsCamps.com is considered to be the Internet's most comprehensive and most trafficked online resource of camps and summer experiences. KidsCamps.com, with a database of over 12,000 summer camp programs, receives an average of 600,000 visitors per month. Parent company NicheDirectories, LLC, a full service Internet marketing and web development company, publishes a variety of recruitment and lifestyle directories focusing on the camp industry. For more information about the company, visit www.NicheDirectories.com.

KidsCamps.com is a registered trademark of NicheDirectories, LLC.